Case Studies: Retail and Medical
Retail: Paine's Patio
Business Description: A family-owned retail furniture business that has been in business since 1835 selling both residential and commercial furniture and accessories for indoor and outdoor use.
Challenge: The previous Paine's Patio website did not reflect the high end product that is a signature of their business and products. In addition, their website was not easy to navigate nor did it have the ability to present timely product information. Instead, they used links to manufacturer websites which took visitors away from their own site.
Goals of Website: To create a rich visual presentation that reflected the quality of the product while maintaining an easy to use backend for employees and a user-friendly experience for website visitors therefore generating a higher conversion rate from visitor to customer.
Accomplishments: The development of the online catalog module for setting up manufacturers, product lines and products; a clean professional 'high end' design; well ordered information by manufacturer, product lines and products as well as setting apart company information (about us), newsletters, etc.
Medical: Hand Surgery, PC
Business Description: Hand Surgery, PC is a three physician practice specializing in problems of the hand, wrist, forearm, and elbow.
Challenge: Hand Surgery's previous website did not have all the features they wanted and was not easy to edit. They had to wait for weeks to make changes.
Goals of Website: To inform and educate existing and potential patients with an intuitive, cleanly designed website that non-technical staff can update quickly.
Accomplishments: BLG created a clean and streamlined design with an integrated slideshow on the home page that is easily editable. The In Focus area on the home page links to a page with full articles. We migrated the client's content and helped them organize to their specifications. As well, we created tables that allow either the client or one of the doctors to send diagnosis or exercise to themselves or their patients.
